WHAT DOES YOUR BRAND SOUND LIKE?

Any emotion you can feel can be expressed with music.

The right piece of music can instinctively and instantly make your customers feel your brand's attributes. With BRANDSOUND, you can harness the power of music to connect to consumers on a deeper level.

The right sound attached to your brand's advertising can:

Increase the likelihood of your brand being recalled by 96%
Leicester University, 2008.

Increase brand consideration by 51%
SonicPulse white paper – mademusicstudio.com

BRANDSOUND explained in under 3 minutes:

Our sonic branding offering is unique

Our BRANDSOUND process uses a mix of artificial intelligence powered by millions of data points and human emotional measurement to create audio brand assets that are optimised for maximum effectiveness – all before a single ad has gone to air. It means your new BRANDSOUND will be:

An exact emotional match to your brand's attributes

Unique, distinctive and ownable

Effective, boosting your campaign recall, purchase intent and engagement well beyond your current levels

Data liberates creativity

Unique data insights deliver world-class effectiveness for sonic brand assets.

High-performing sonic brand assets don't just tell people who your brand is. They tell people what your brand is like to deal with: Passionate, friendly, approachable, sophisticated - any emotion you feel can be re-created in music. But how do you know which emotions your sonic brand assets are evoking?

That's where Veritonic comes in. At The Studio at SCA, we've partnered with the world leaders in audio testing and benchmarking, to give you accurate emotional measurement of any BRANDSOUND sonic asset we create. Unique to SCA in Australia, this technology gives you insight into what people feel when they hear your sonic brand assets.